- Property Tax Assessment and Payments
- Trade License Issuance & Payment
- Public Grievance Redressal
- Desludging Service
- Miscellaneous Collections
- Water and Sewerage Connection Management
- Building Plan Apporval
- Fire No Objection Certificate Issuance
- Birth and Death Certificates
- Accounting and Finance
- Pet Registration
- Asset Management
- Advertisement Management
- E-Waste Management
- Street Vending Management
- Community Hall Booking
Advertisement Management
The Advertisement Management Module, a key component of the Urban Platform for delivery of Online Governance (UPYOG) under the National Urban Digital Mission (NUDM), offers a comprehensive and digitized solution for managing outdoor advertisement permissions in urban areas. It serves as a one-stop platform for citizens, businesses, and municipal officials to streamline the process of booking public spaces for advertisements and promotional campaigns.
Designed with ease and transparency in mind, the module enables individuals and organizations to book advertisements online for placing hoardings, banners, kiosks, LED displays, and other advertisement structures in permissible locations across the city.
For Urban Local Body (ULB) officials, the module provides tools to manage the inventory of advertisement spaces, enforce advertisement regulations, and monitor compliance. It also facilitates revenue tracking, reducing leakage and boosting municipal earnings through better advertisement tax and fee management.
By offering end-to-end workflow automation, the Advertisement Management Module ensures efficiency, transparency, and accountability in the allocation and usage of public advertising spaces—supporting city beautification, better regulation of visual clutter, and optimized urban branding.
Key Features
The features are as under:
- Single Window Booking System for Advertisement Space: This allows advertisers to view available advertisement spaces (billboards, hoardings, etc.) in a single online portal, check their specifications, and apply to reserve them.
- Customisable as per the rules and regulations of the respective ULBs: The system is designed to be highly configurable, allowing each Urban Local Body (ULB) to tailor the application process, approval workflow, fee structure, and compliance rules.
- Interconnected to other UPYOG modules for data integration: The Advertisement Module seamlessly connects with other UPYOG modules.
- Payment of security deposit and refund offered seamlessly: The system allows advertisers to pay security deposits online as part of their application.
- ULB Official user interface for booking in-person requests and for rejection of requests: ULB officials can use a dedicated interface to log advertisement applications submitted in person.
- Profile and past application details migratable to future applications: The information filled by the citizens can be easily pre-filled in future applications, saving time and ensuring consistency.
Value Propositions:
The Value Propositions are as under:
- Citizens
- Increased convenience with anywhere, anytime payment of advertisement
- Personalised digital experience
- Enhanced access and security of payment
- Enhanced digital record keeping
- Urban Local Bodies
- Reduced Operational & Transactional costs
- Elimination of physical touch points
- Increased employee productivity & Efficiency
- Reduced call based citizen inquiries